The Customer Journey is a true phenomena in marketing. Alle points of contact between customer and company are part of this so called ‘ journey’. This includes indirect interactions such as online customer reviews or sharing experiences in the cafeteria or at a party. If marketing can do this, so can HR! Perhaps that was …
It seems that in South Africa nobody is in a hurry. Although, that doesn’t apply to me. I am always rushed. Even on holiday I keep up the pace and spot the shortest queue. If I really have to wait, I kill the time on Linkedin, Facebook and my recently added Insta-account. Make sense says …
Recently I applied for a position as a Member of a Supervisory Board. Unfortunately I didn’t get the job because another candidate already had experience as a Member. I get that, but if you never catcha break, how are you ever going to get that experience to begin with? Whether or not my opponent was …
The Social Enterprise is hot! Two decades ago, as a company you were ‘kicking corporate social responsibility’ if you printed on both sides of the paper. Nowadays, an organization needs to share her vision on sustainability and justify her impact on society. A Social Enterprise combines revenue growth and profit-making with the need to respect …
Recently I came across an article in the Wall Street Journal about the company culture at Netflix. The board of this famous streaming services describes her culture as radically honest and completely transparent. Even employee dismissals are decided on within the team, via so called ‘stayer tests’. That not everybody is happy with Netflix’s philosophy …
Today I woke up feeling like it’s the first day of school after the summer holidays. At least that kind of describes the sense of having butterflies floating around in my stomach. Have all the back and neck cramps of working in a non-ergonomic manner paid off? Will the workshop provide new insights on an …
In my first blog I wrote about the hardships of starting your own company and building a website. This time I’m gonna share the adventures of setting up a workshop, aka.. the making of GEMS. Due to amazing jobs such as the Talent & Development role I got acquainted with ‘colour tests’, ergo do you …
Hello world, A very optimistic approach to set ‘Hello world’ as a default title for your first blog. Hi friends, colleagues and acquitances would be way more appropriate. Fortunately I only eat cookies so I am confronted with the number of website visitors. The phrase Hello World does take me back to The Wizz. The …
